What we do: Strategic Marketing

Want proven, cost-effective marketing ideas?
Need a marketing plan?
Looking for a strategic marketing agency?
Then you’ve come to the right place.

Why we don’t offer a ‘one size fits all’ marketing plan.

A marketing plan should be tailored to your business, your industry, your business objectives, your budget and your resources. There’s no point us recommending activities for you that are 10 times your marketing budget or ones that you haven’t got the time or the resources to implement. All of our marketing plans are unique and tailored to the client that they’re written for.

What activities we’ll include in your marketing plan.

Without knowing enough about your business and your objectives for this year, we can’t tell you yet exactly what our recommendations would be for you. If you can tell us what your plans are for this year, we’ll help you define your marketing objectives and then produce a marketing plan that details the most cost-effective and quickest route to get there.

Here are some examples of specific marketing objectives;

• Get x% more enquiries from our website
• Increasing our customer base by x%
• Increase our sales conversion rate from x% to x%
• Reduce our customer churn by x%
• Increasing the value of each sale by x%
• Increase the awareness of ‘y’ product among ‘z’ target audience by x%

If you take a look through the offline and online marketing activities we do, this will give you an idea of some of the things we may recommend for your business. We always include a range of activities that will cost you absolutely nothing to do because marketing isn’t always about spending money; it’s about doing what works. 

Why we’re specific about the ‘who’, the ‘why’ and the ‘what’.

Our marketing plan for your business won’t be a document of a couple of pages including a list of the activities that we’ll recommend, it’ll be page after page of activity with specific ideas for each one, all relevant to one of your marketing objectives. So instead of ‘Online PR. Write an article’, you’ll get something like this.

Marketing objective:          
Increase the awareness of our lettings service among landlords in the Irish Community

Site: (The plan will detail a selection of sites we think you should consider posting articles)

Article ideas:
'5 things to consider when renting out a property for the first time'
'3 ways to save money if you're letting multiple properties'
'3 things to do to maximise your rental income' 

Once you have a marketing plan, you can ask us to help you implement it, or do it yourself. Whatever you do with it, don’t let it gather dust on a shelf!

Talk to us about your marketing by calling 01923 262189.