What we do: Online Marketing
Looking for help with search engine optimisation, keyword research, blogging, social media, email marketing or website creation? Then Stop the Train!
Here are some of the things we can help you with;
Websites (design, build, copy, develop, market)
Everybody is a web designer these days aren’t they? From your aunt, to your hairdresser who does web design in his weekends, to Johnny who has just left school. Essentially, your website should be a source of enquiries for you. There are key areas for any website that need to be addressed; target audience, key messages, the right layout of the right content, how to get visitors to your site, what features you’ll need. The vital stage for any site is the planning of it. Most web agencies talk about the design & build elements. We can advise on what you need, where it should go, how it should look, how to get visitors to it and how to generate enquiries with it. Then we can design it, build it, write it, drive traffic to it for you, as well as monitoring it to ensure it’s delivering on your objectives. After all, what's the point of a website that doesn't generate any enquiries?!
Sometimes, we're only involved in one part of the website development, such as writing the words, helping to market it, or designing it. Here's an example of a website that we've designed and is being built by a different web developer. See? We can even make software look sexy!
E-newsletters are a great & economical way of staying in touch with your existing and prospective customers. One of the reasons that they’re so successful is because recipients are included on a permission-based email list. It still needs to be packed with useful stuff that they can't get anywhere else in quite the same format. Your newsletter needs an attractive design, attention-grabbing headlines and practical information in bite-sized chunks. A newsletter that goes straight to their deleted folder is a waste of your time and effort. We’ve achieved a 69% open rate with one of our campaigns!
Do you have a blog feature on your site but no idea what to put on it? As well as coming up with ideas for content, we can help you write it or write it for you. Don’t be lost for words; Stop the Train!
These are the words and phrases that your customers will type into search engines to find you, and what you do, on the web. Knowing which ones to use and where to put them in your copy is vital to the success of any of your online marketing. Talk to us about your keyword research.
SEO (search engine optimisation)
Search engines will be expecting to see keywords in all the right places on your site and we know all their favourite places! Writing text for a sales letter is very different to writing content for your website. You need to understand a bit more about how search engines work and things like how many times to include your keywords and where. We'll help! Find out more about onsite SEO and whether it's right for your website.
Feel like you’re behind the times on this one? Struggling to get fans or followers? No idea what to say? Don’t have time to do it? We can set it up for you, show you how to do it, or do it for you. Find out more.
What clients say...
"In the past we have focused on making the website look nice as have our web designers. However, we have learned over the last two years that it does not matter how nice the site looks if nobody visits it or, when they do visit it, they do not stay or contact us as a result. As such we realised that we need to make the content of the site work for us. You provided input and advice into what things should be included and where on the page they should be placed for best effect. Overall, this gave us confidence that we were going in the right direction and more effectively communicating our ‘message’"
Management Development Company