FAQs

General

Why are you called Stop the Train?

Apart from referring to different routes to market, there's a great story about a high speed train and one of our Directors on the day of our rebranding meeting. We'll tell you about it over a cup of coffee one day.

Why does the site change colour?

If you take a look at our home page, you'll see that there are different coloured dots next to each of our services. Each of these sevices has their own brand, or in simple terms, a different coloured dot after 'Stop the Train'! The main brand is a red dot. We thought we'd have some fun with the other colours on the site.

Who's behind Stop the Train?

Angela Ellis is the name behind Stop the Train. In reality, she's behind it, in front of it, and all the way through it. She's primarily known for her background in Direct Mail, her specialism in estate agency marketing, her enthusiasm and creative approach, not forgetting of course, her love of chocolate!

Do you have any vacancies?

Not at the moment. Do keep an eye on the Platform as we'll advertise any positions on there, as and when they come up.

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Marketing strategy

Can we just book a one-off session?

Of course you can. This can be at your office, ours, or over the phone.

If we’ve already got a marketing plan, can you help us implement it?

Definitely! Whether that's supporting you to do it, or doing it for you, we can help. Take a look at the types of activities we can help you with.

What do your marketing plans include?

They can include a SWOT analysis, market research, a communication calendar, keyword research and much, much more. The content is very dependent on what you need and the budget you have to produce it. One thing you can guarantee is that it'll include marketing activities! Take a look here for more information.

Do you work with my competitors?

We may well do. The important thing to know about our marketing plans is that they're all unique. It's unlikely that you'll be targeting exactly the same audience, with the same message, using the same media. Their budget and their needs may be very different to yours too.

How do you charge?

For marketing plans and communication calendars, we'll quote a fixed fee price. Our ongoing support is charged at an hourly rate.

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Creative design

What sort of projects have you done?

We've designed logos, developed branded characters and created integrated campaigns that have included a variety of media to drive traffic to websites. Have a look here.

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Offline marketing

Can you source data for us?

Yes we can. We recommend that you include TPS alerts on telephone numbers that let you know if they have registered for TPS after you have bought their data. The TPS/FPS (Telephone and Fax Preference Service) are opt-out lists used by consumers and business to stop unsolicited sales calls and faxes. Visit www.tps-online.org.uk or www.fps-online.org.uk for more information.

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Online marketing

What sort of projects have you done?

We've designed adverts, email newsletters, email signatures and websites (we build these too!). For most of these, we've written the words. Read more about our online marketing services and have a look at some of our work here.

Can you source email data for us?

Yes we can, if they are available. Email addresses are prone to frequent change, as well as being unreachable for a number of technical and other reasons. A much higher percentage of undeliverable e-mail through purchased email addresses is to be expected than for mail, phone or fax.

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Training

Where do your public courses take place?

We like to use the White House hotel in Watford, Herts. They're really accommodating and have free parking!

When are your next public courses?

Call us on 01923 262189 or email us for more information. Our 2011 dates are yet to be confirmed.

What other courses or training do you do?

If there's something in particular that you're looking for, call us and we'll see if we can help you.

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