Direct mail

If you thought that Direct Mail was shoving a letter and a brochure into an envelope, think again! Direct Mail has to work even harder than before, with over 5418 million items mailed in 2004.

Here are some tips on how to stand out from your competitors:

• Spell the recipient's name incorrectly
• Get their company wrong
• Write to a female and address her 'dear sir'
• Put insufficient postage on the letter
• Send multiple mailings to one company on the same day
• Write to people who’ve left years ago

We know how to provoke the right reactions with Direct Mail.

We can purchase the right data, write attention-grabbing copy, design a high impact campaign, and manage the mailing for you. Or, we can just advise you on how to do it yourself.

For the right response, call us now on 0845 123 5454 or email sales@stopthetrain.co.uk