Articles: Offline marketing
Have questions about advertising? Read our answers to the top questions we're asked about printed advertising.
Posted 30 October 2012
Sarah is the latest addition to Stop The Train. She’s been a copywriter for more than ten years and specialises in writing long copy. Here she shares her advice on writing your own editorials.
Posted 29 August 2012
What makes a good Direct Mail letter? Here are our top tips on questions it should answer, important points to remember, and the must-haves! We've even included some ideas on how to start your letter. It's all about sending the sizzle, not the sausage...
Posted 19 April 2012
Here are some great pointers on how to win more clients with your sales proposals.
Posted 21 September 2011
September is one of the 2 most prolific months for direct mail, so now is a great time to start planning ahead!
Run out of inspiration? Here are 5 great ideas for your next sales letter...
Posted 12 August 2011