Articles: Marketing strategy

Top 5 marketing resolutions for your company

Top 5 marketing resolutions for your company

It’s that time of year for making New Year’s Resolutions. On a personal level, most of us feel the need to give things up (food, drink, smoking, shopping, swearing, being a couch potato etc), but on a business level, perhaps it’d be a better idea to try new things out. We’ve been putting our heads together here at Stop the Train Towers, and have come up with our top tips for raising your company’s profile. Let's look ahead to 2013...

Integrated marketing

Integrated marketing

Choosing which marketing activities you'll do next year? Considering a new route to market? Then read on...

How to monitor your results

How to monitor your results

Don’t gamble with your marketing budget; make sure you’re spending it on activities that generate results. Read our 5 tips on monitoring how effective each of your campaigns are.

Marketing Planner 2012

Marketing Planner 2012

December is the time of year when most of us start our planning for 2012. For the first time ever, we’re sharing one of our secret weapons; our Marketing Planner template. It's only usually available to clients we're producing the strategy for...

Client selection - Part 1

Client selection - Part 1

Are you attracting the right type of enquiries? If not, this article will be food for thought (literally!) and steer you in the right direction. Why we've used a pumpkin photo for this blog will become clear...

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