Articles: Marketing strategy
Top 5 marketing resolutions for your company
It’s that time of year for making New Year’s Resolutions. On a personal level, most of us feel the need to give things up (food, drink, smoking, shopping, swearing, being a couch potato etc), but on a business level, perhaps it’d be a better idea to try new things out. We’ve been putting our heads together here at Stop the Train Towers, and have come up with our top tips for raising your company’s profile. Let's look ahead to 2013...
Posted 17 December 2012
Integrated marketing
Choosing which marketing activities you'll do next year? Considering a new route to market? Then read on...
Posted 3 December 2012
How to monitor your results
Don’t gamble with your marketing budget; make sure you’re spending it on activities that generate results. Read our 5 tips on monitoring how effective each of your campaigns are.
Posted 26 January 2012
Marketing Planner 2012
December is the time of year when most of us start our planning for 2012. For the first time ever, we’re sharing one of our secret weapons; our Marketing Planner template. It's only usually available to clients we're producing the strategy for...
Posted 6 December 2011
Client selection - Part 1
Are you attracting the right type of enquiries? If not, this article will be food for thought (literally!) and steer you in the right direction. Why we've used a pumpkin photo for this blog will become clear...
Posted 30 December 2011
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