The Platform

Top 10 reasons why websites fail: reason 3

Posted 15 March 2011 in Online marketing

In no particular order...

Reason 3: The Design.

Although business owners feel it’s important for them to like the design of their own website, they mustn’t for Web design services get about the most important people who need to like the design of their site; their ideal customers. Does the site design portray the right company image? Will it encourage the right people to stop and look around the site, or to leave straightaway?

Popular turn-offs amongst visitors to a site could include:

Flash landing pages,
Pointless landing pages,
Animations,
Inappropriate cartoons,
Music or video that can’t be turned off,
Too many adverts,
Colours that make the text difficult to read,
Meaningless or inappropriate images,
Too many colours,
Too garish,
Distracting backgrounds,
Text is too small,
Too much on the page to look at, (referred to as 'too busy')
Underlined text that isn’t a link to another page/site, (not clickable!)
Having to scroll across or down to read the whole page.

This list goes on and on and on...

Like navigation, a new site design will mean going back to the drawing board, literally.

Read the reasons in this series so far;

1. The Content

2. The Navigation

3 The Design - you've just read it!

4. The Build

5. The Search Engines

6. The Marketing

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