Top 10 reasons why websites fail: reason 1
In no particular order...
Reason 1: The Content.
Website content covers the elements of a website that form part of the visitors’ experience. For the purposes of this series, the content focuses on the words element of a website. The words used in any marketing are one of the major influencers as to whether people take action and get in contact or not. This means that what’s been written about (or not as the case may be!) and how it’s been written, could make or break the success of a website.
It’s easy to make mistakes with the content as it’s the area that most businesses feel they can do themselves, after all, everyone can write, can’t they? Communicating in a simple and concise manner isn’t as easy as it may sound though, particularly if it’s something you’re ‘close’ to. There are over 30 different content errors that are not only likely to stop visitors enquiring, but also to ensure they leave a site (and quickly!). These vary from writing too much or too little, having speeling misstackes (sic), right through to explanations of a company’s products and services that only focus on their features.
Providing a site hasn’t been built in Flash, the words on a website can be easily replaced with new words, and changing the content is a quick way of making a dramatic difference to enquiry results.
Read the reasons in this series so far;
3. The Design
4. The Build