The Platform

Top 10 reasons why websites fail: reason 6

Posted 25 July 2011 in Online marketing

The next installment in our 'Top 10 reasons why websites fail'. The links to the previous reasons are listed at the bottom of this blog.

Reason 6: The Marketing Bringing in web visitors

Believing that because a website is there, people will stop by and enquire/order is optimistic. Just like a shop in the middle of nowhere that nobody knows is there, an invisible website will not be bringing in potential customers, or generating enquiries and sales. Search engines are one of the marketing methods to attract visitors to a website but there are lots of other approaches to consider, some of which are free.

It’s also important to evaluate the success of the site once visitors have arrived, what we describe as onsite marketing. Here are just 5 of the questions that we’d be looking to answer:

Is the site attracting the wrong types of customers?

Were ideal customers identified for the site?

Does it answer their questions?

Is the site compelling enough to bookmark?

Is the enquiry form asking for too much information?

The right marketing can make a dramatic difference to the number of visitors and the volume of enquiries from a site. Starting, changing or increasing the marketing can be started at any time.

Read the first 5 reasons in this series;

1. The Content

2. The Navigation

3. The Design

4. The Build

5. The Search Engines

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